Fresh Start was founded by Victor “The Good Boss” Oliveira, who knows firsthand that everyone deserves a second chance.
After turning his own life around — from prison to running a successful business and nonprofit — Victor has dedicated himself to helping others break the cycle of addiction and homelessness.
With millions of followers across social media, he’s proving that no one is too far gone to be saved.
Fresh Start was built on a simple but powerful belief: that the right support at the right time can change everything. Too many people fall through the cracks of traditional systems, lacking access to basic needs like detox programs, safe housing, or even a warm meal.
We meet people where they are — on the streets, in shelters, in crisis. We listen to their stories, understand their needs, and create personalized plans that address both immediate survival and long-term recovery.
Fresh Start Official Apparel & Accessories
Every shirt, hoodie, and hat you buy here directly funds Fresh Start's mission to help people break the cycle of addiction and homelessness. 100% of proceeds go to the program. When you wear Fresh Start, you're part of it.